Search Engine Optimisation
Over 85% of internet users will use search engines and directories to search for products,
services and information. The most popular search engines are Google, Yahoo, MSN and it is a known fact
that users do not look beyond the first two or three pages of results.
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In order to achieve a high search engine ranking, your website will need to be optimised. This
is a complex process which involves targeting key words and phrases relevant to your individual
business and submitting them to all the major search engines and directories.
Search engines constantly send "spiders" out across the internet. These spiders look at millions
of websites on a daily basis for the words or phrases that have been typed into the search engine.
Pages containing the information that the spiders recognise with the relevant words and content
then appear in the search results. Therefore keywords and phases play an important role in the
ranking of your website.
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Effective search engine optimisation will bring your website to the attention of
thousands more users thereby increasing the number of visitors to your web site and generating more
enquiries and sales.
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Google Adwords
This is an online advertising programme using a Pay Per Click, or PPC, method using selected
keywords that match your business or services. Adwords advertisements are displayed on the page
along with search results when someone searches Google using one of your keywords.
The unique selling point of PPC is that you only pay when someone clicks on your advert and is
directed through to your website. A predefined daily click budget is set for all campaigns, and
once this is exhausted, adverts will not be shown again until the following day, allowing budgets
to be closely controlled by the client.
A PPC campaign is the fastest method of driving traffic to a website resulting in your advert
appearing on the first page of Google within hours.
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